ADVERTISING TECH
Lower costs and improve targeting
That’s the power of a collaborative approach to data. 5×5’s identity graph connects B2B & B2C, an individual’s many devices, and their online & offline actions.
Advertisers have plenty of audience data…
CHALLENGE
It’s just not transparent, accurate, or accessible.
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Improve ROI with out-of-date and low-quality data
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Navigate an increasingly complex regulatory landscape and cookie changes
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Maintain data compatibility between different parts of the ad tech ecosystem
SOLUTION
A data graph connects the dots you’ve been missing to improve individual targeting.
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Link B2B & B2C, an individual’s many devices, and their online & offline actions
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Trust in full transparency around sourcing and compliance
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Benefit from a data partnership that understands the formats and privacy required
How do 5×5 members use our data?
Higher match rates. Better targeting. Stronger performance.
Maximize programmatic performance with fresh, cross-validated consumer signals to make every ad dollar count.
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Behavioral intent signals
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Multiple devices
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Online and offline actions
Better data means higher CPMs for publishers
Transform your ad inventory into premium targeting opportunities by enriching it with validated consumer insights.
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Validated B2B and B2C contact data
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Multiple devices
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Behavioral intent signals
Transform your audience targeting
Build laser-targeted segments from billions of verified consumer signals.
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Connected identity graph
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Validated B2B and B2C contact data
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Company firmographics
Rich behavioral data that drives conversion
Enrich your platforms and processes with 360° B2B and B2C insights from verified first-party data sources.
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Behavioral intent signals
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Connected identity graph
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Multiple devices
Why do advertising leaders choose 5×5?
Our co-op members who focus on advertising technology understand how critical the underlying data powering their platforms and solutions is to the success of their customers. They also see firsthand the amplified value of a collective approach and how a true data partner fosters growth for everyone.
Explore 5×5 by the numbers
3x
Tag placement on TLDs vs. the market leader
500K+
TLDs contributing to 5×5’s intent feed
2.7B+
Cookies installed across work and personal devices
2B+
MAID records validated in past 90 days
1B+
Email records in 5×5’s validation table
123B+
IP-Company signals
