MAID-HEM
Unlock customer journey insights
Connect mobile ad IDs with hashed emails to enable global audience engagement across every touchpoint.
Data overview
Learn about 5×5’s MAID-HEM global linkage product and preview its schema.
What is MAID-HEM?
It maps mobile advertising IDs (MAIDs) to hashed email addresses (HEMs), enabling seamless global user identification and precise cross-channel marketing strategies.
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Enrich digital marketing campaigns with hashed email linkage.
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Enhance personalization through MAID-to-email connection.
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Support multi-channel audience insights and targeting.
1,492,036,111
MAIDs & HEMs (US)
377,281,966
MAIDs & HEMs (International)
100%
SHA-256, MD5, SHA-1 HEM Fill Rate
100%
MAID Platform Fill Rate
100%
Last Seen Date Fill Rate
100%
Country Fill Rate
MAID-HEM
Quick facts
Data type
Digital Linkage
Update frequency
Monthly
Works well with
Universal Person
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