IP-MAID
Connect digital footprints
Transform web traffic into actionable global audience insights for cross-device targeting and attribution.
Data overview
Learn about 5×5’s IP-MAID global linkage product and preview its schema.
What is IP-MAID?
It links IP addresses to mobile advertising IDs (MAIDs), enabling cross-channel connectivity and comprehensive consumer targeting.
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Link behavior across devices.
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Support a multi-channel attribution model.
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Enable unified consumer profiles for campaigns.
7,415,777,232
MAIDs & IP Addresses (US)
996,729,860
MAIDs & IP Addresses (International)
100%
MAID Platform Fill Rate (Global)
100%
Last Seen Date Fill Rate (Global)
88%
Country Fill Rate (International)
IP-MAID
Quick facts
Data type
Digital Linkage
Update frequency
Monthly
Works well with
MAID-HEM
Contact us
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