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IP-HEM

Transform anonymous traffic into actionable insights

Connect IP addresses to hashed emails securely, enriching customer data globally while preserving privacy.

IP-HEM data product representation

Data overview

Learn about 5×5’s IP-HEM global linkage product and preview its schema.

What is IP-HEM?

It maps IP addresses to hashed emails (HEMs), providing precise location-based insights for targeted advertising and analytics.

  • Enable location-based audience targeting.

  • Support geo-specific marketing campaigns.

  • Provide detailed location analytics.

295,721,651

IP Addresses & HEMs (US)

93,080,691

IP Addresses & HEMs (International)

100%

SHA-256 HEM Fill Rate

100%

Distribution Percentage Fill Rate

100%

HEM Array Fill Rate

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IP-HEM

Quick facts

Data type
Digital Linkage
Update frequency
Monthly
Works well with
Visitor Resolution Tag