IP-HEM
Transform anonymous traffic into actionable insights
Connect IP addresses to hashed emails securely, enriching customer data while preserving privacy.
Data overview
Learn about 5×5’s IP-HEM linkage product and preview its schema.
What is IP-HEM?
It maps IP addresses to hashed emails (HEMs), providing precise location-based insights for targeted advertising and analytics.
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Enable location-based audience targeting.
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Support geo-specific marketing campaigns.
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Provide detailed location analytics.
351,691,376
IP Address
SHA-256 HEM
Distribution Percentage
HEM Array
IP-HEM
Quick facts
Data type
Digital Linkage
Update frequency
Monthly
Works well with
Visitor Resolution Tag
