
MARKETING TECH
Smarter targeting
= better results
With 5×5’s identity graph, you can empower your customers to target more accurately across the maximum number of channels. Whether B2B, B2C, or a unique combination, our co-op’s collaborative intelligence will up-level your data.
Good marketing relies on great data
CHALLENGE
Brilliant marketing campaigns can’t succeed if they don’t reach their intended audience.
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Out-of-date and low-quality data destroys campaign ROI
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Lack of resolution leads to a disjointed experience
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Combining one-off datasets is expensive and inferior
SOLUTION
A data graph connects the dots you’ve been missing to improve individual targeting.
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Link B2B & B2C
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Identify a person’s many devices
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Understand online & offline actions

How do 5×5 members use our data?
Reach the real decision-makers
Your ABM strategy needs a performance partner that ties the various identity factors of your target accounts together.
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Behavioral intent signals
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Multiple devices
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Online and offline actions

Turn precision data into qualified demand generation
Generate and nurture high-intent prospects using validated first-party signals from their buying journey.
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Validated B2B and B2C contact data
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Buying intent signals
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Connected identity graph

Know your prospects better
Enhance your lead efforts with accurate and up-to-date first-party data for smarter sales and marketing.
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Validated B2B and B2C contact data
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Multiple devices
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Behavioral intent signals


Why do marketing leaders choose 5×5?
Our co-op members who focus on marketing technology understand how critical the underlying data powering their platforms and solutions is to the success of their customers. They also see firsthand the amplified value of a collective approach and how a true data partner fosters growth for everyone.
Explore 5×5 by the numbers
3x
Tag placement on TLDs vs. the market leader
500K+
TLDs contributing to 5×5’s intent feed
2.7B+
Cookies installed across work and personal devices
2B+
MAID records validated in past 90 days
1B+
Email records in 5×5’s validation table
123B+
IP-Company signals