MARKETING TECH

Smarter targeting
= better results

With 5×5’s identity graph, you can empower your customers to target more accurately across the maximum number of channels. Whether B2B, B2C, or a unique combination, our co-op’s collaborative intelligence will up-level your data.

Good marketing relies on great data

CHALLENGE

Brilliant marketing campaigns can’t succeed if they don’t reach their intended audience.

  • Out-of-date and low-quality data destroys campaign ROI

  • Lack of resolution leads to a disjointed experience

  • Combining one-off datasets is expensive and inferior

SOLUTION

A data graph connects the dots you’ve been missing to improve individual targeting.

  • Link B2B & B2C

  • Identify a person’s many devices

  • Understand online & offline actions

How do 5×5 members use our data?

Account-Based Marketing
Demand Generation
Lead Enrichment

Reach the real decision-makers

Your ABM strategy needs a performance partner that ties the various identity factors of your target accounts together.

  • Behavioral intent signals

  • Multiple devices

  • Online and offline actions

Turn precision data into qualified demand generation

Generate and nurture high-intent prospects using validated first-party signals from their buying journey.

  • Validated B2B and B2C contact data

  • Buying intent signals

  • Connected identity graph

Know your prospects better

Enhance your lead efforts with accurate and up-to-date first-party data for smarter sales and marketing.

  • Validated B2B and B2C contact data

  • Multiple devices

  • Behavioral intent signals

Why do marketing leaders choose 5×5?

Our co-op members who focus on marketing technology understand how critical the underlying data powering their platforms and solutions is to the success of their customers. They also see firsthand the amplified value of a collective approach and how a true data partner fosters growth for everyone.

Unlimited access to data
Scale to full potential with transparent licensing and predictable costs. Avoid the prohibitive expense of metered access or future revenue share.
Validated monthly updates
Receive the most up-to-date data from a self-evolving data graph that improves through collective member usage and billions of daily verification signals.
Enterprise-grade security
Trust in our zero-tolerance risk framework with rigorous security protocols and full compliance with SOC2, GDPR, and CCPA requirements.

Explore 5×5 by the numbers

3x

Tag placement on TLDs vs. the market leader

500K+

TLDs contributing to 5×5’s intent feed

2.7B+

Cookies installed across work and personal devices

2B+

MAID records validated in past 90 days

1B+

Email records in 5×5’s validation table

123B+

IP-Company signals