DEVICE MATRIX 360
Activate cross-device connections
Drive engagement across business and consumer devices with the data to power a seamless targeting experience.
Data overview
Learn about 5×5’s Device Matrix 360 data product and preview its schema.
What is Device Matrix 360?
It offers a unified dataset linking devices to users and households, enabling cross-device targeting and seamless personalization.
Available formats:
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Experience high-accuracy device-to-household mapping
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Receive monthly refreshes for up-to-date targeting
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Scale for comprehensive campaigns
185M+
Unique count of individuals
150M+
MAID
72M+
IP address
59M+
Beeswax user IDs
DEVICE MATRIX 360
Quick facts
Data type
Digital Linkage
Update frequency
Monthly
Works well with
Universal Person, MAID-HEM
