Audience Creation
Access the precision of a co-op audience database
Build laser-targeted segments from billions of verified consumer signals.
Featured products
Explore the audience data that will take your strategy to the next level
5×5 has a variety of information that can help with audience creation efforts. View some of the most common selections to the right or explore all options by clicking the button below.
How the co-op works
Build your identity graph
Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.
Participate, pay, or configure a custom plan
Our data usage is unlimited, so your costs are fixed and predictable. Co-op members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.
Keep it fresh
5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.
Transform your audience targeting
It’s time for your audience database to evolve with a cooperative approach. 5×5 uses first-party data from our diverse membership to validate individuals across multiple devices and online & offline activities. Your target audience becomes clear with the power of the co-op.
FAQs
View frequently asked questions about 5×5 and audience data here. Have additional questions? Reach out to our team below.
Audience data is a collection of consumer and business attributes that helps organizations identify, understand, and reach specific groups of potential customers. This dataset often includes:
- Demographics (age, income, education, occupation)
- Geographic location and movement patterns
- Online behavior and browsing habits
- Purchase history and shopping preferences
- Device usage and technology preferences
- Life events and major transitions
Some key applications of audience data include:
- Customer segmentation and persona development
- Targeted advertising and campaign optimization
- Personalized marketing and messaging
- Market research and competitive analysis
- Product development and feature prioritization
- Customer journey mapping
- Lookalike audience modeling
The most advanced audience data is available through co-ops like 5×5. You can choose the datasets and products important to your use case and build a custom identity graph for your target audience.
Look for audience data that is:
- Regularly refreshed to ensure accuracy
- Compliant with privacy regulations
- Deterministically verified across multiple sources
- Available at individual and company levels
