Lead Enrichment

Lead enrichment uncovers hidden insights

Enhance your lead efforts with accurate and up-to-date first-party data for smarter sales and marketing.

Featured products

Explore the enrichment data that will take your lead-generation outcomes to the next level

5×5 has a variety of information that can help with lead enrichment efforts. View some of the most common selections to the right or explore all options by clicking the button below.

Universal Person
Create a unified customer journey, enhance marketing attribution, and facilitate seamless data integration and enrichment.
Device Matrix 360
Drive engagement across business and consumer devices with the data to power a seamless targeting experience.
Market Pulse
Access billions of verified intent signals to enable a variety of intelligence offerings and enhancements.

How the co-op works

Build your identity graph

Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.

Participate, pay, or configure a custom plan

Our data usage is unlimited, so your costs are fixed and predictable. Co-op members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.

5x5 Data Partner Graphic

Keep it fresh

5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.

Universal Person data product representation

Know your prospects better

Unlock valuable information about your leads, including their B2B & B2C connection, multiple devices, and online & offline activities. The full picture empowers you to personalize your outreach and increase your chances of conversion.

FAQs

View frequently asked questions about 5×5 and lead enrichment data here. Have additional questions? Reach out to our team below.

What is a lead enrichment tool?

A lead enrichment tool transforms contact data and behavior signals into actionable business intelligence by leveraging the collaborative power of a co-op like 5×5.

How do you enrich lead data?

Our data enables enrichment capabilities, including converting partial records into complete lead profiles, adding missing firmographic and technographic data, validating and updating existing contact information, attaching intent signals, and more.

How can you increase lead generation?

The 5×5 Data Co-Op provides marketers and sellers with a connected identity graph to better target your ideal customer persona (ICP) across more channels. This leads to better connections with the right people to close more deals.

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