Universal Person
Bridge the B2B & B2C data divide
Create a unified customer journey, enhance marketing attribution, and facilitate seamless data integration and enrichment.
Data overview
Learn about 5×5’s Universal Person data product and preview its schema.
What is Universal Person?
It’s the core of a robust identity graph. As a demographic file, Universal Person offers insights into individual identities and links consumer & business profiles for advanced targeting and segmentation.
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Offers high accuracy and extensive coverage
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Enables seamless transition between B2B and B2C use cases
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Supports precise targeting and improved campaign ROI
310M+
First and last name
285M+
City and state
231M+
Personal address
213M+
Personal email
184M+
Mobile phone
Universal Person
Quick facts
Data type
Person and Company
Update frequency
Monthly
Works well with
UPID-HEM, Market Pulse
