Demand-Side Platform
Power your DSP with premium audience data
Maximize programmatic performance with fresh, cross-validated consumer signals to make every ad dollar count.
Featured products
Explore the audience data that will take your DSP strategy to the next level
5×5 has a variety of information that can help with demand-side efforts. View some of the most common selections to the right or explore all options by clicking the button below.
How the co-op works
Build your identity graph
Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.
Participate, pay, or configure a custom plan
Our data usage is unlimited, so your costs are fixed and predictable. Co-op members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.
Keep it fresh
5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.
Higher match rates. Better targeting. Stronger performance.
Optimize your DSP campaigns with our comprehensive audience data. It’s powered by the collaborative intelligence of our membership, making it ideal for programmatic success. Seamlessly ingest and activate first-party online, offline, and cross-device to extend your reach and leverage accurate ID linkages at an affordable, fixed cost. Explore the impact of targeting accuracy and specific audience identity classification through exclusive data that cannot be bought or sold.
FAQs
View frequently asked questions about 5×5 and demand-side platform data here. Have additional questions? Reach out to our team below.
5×5 enables DSPs to make smarter bidding strategy decisions by leveraging billions of validated signals across our network. This intelligence helps optimize campaign performance by identifying the most valuable impressions and adjusting bid strategies dynamically based on audience behaviors and engagement patterns.
We provide granular audience data based on actual behavior signals, not just demographics or basic segments. This allows DSPs to precisely target audiences based on their interests, purchase intent, and engagement patterns—helping companies achieve campaign goals whether they’re focused on awareness, consideration, or conversion.
5×5’s data can be integrated directly into the DSP’s existing workflow. We provide our members full file access, enabling platform users to access our audience signals during the bid decision process without adding latency or requiring API calls. We also provide comprehensive documentation and technical support to ensure a smooth implementation.
