MEMBERSHIP BENEFITS AND REQUIREMENTS

Your data partner can make or break your innovation strategy

The 5×5 Data Cooperative redefines how businesses access, share, and leverage data. Our self-evolving data ecosystem empowers members to innovate, reduce costs, and unlock new revenue opportunities.

  • Unlimited access to enriched data assets

    Get full access to enriched data assets that evolve with your business needs.

  • Simplified data licensing

    Our streamlined approach to data acquisition eliminates the middleman and leads to predictable, low-cost terms.

The 5×5 Data Co-Op is a transformative network redefining how businesses access and use data

By uniting first-party data contributions from diverse members, we’ve created a living, self-validating ecosystem that empowers organizations to innovate, grow, and thrive in the digital economy.

Upgrade to a graph
Gain access to a continuously improving identity graph enriched and validated by the participation of members.
Increase revenue
Build and monetize products with 5×5 data assets.
Lower costs
Reduce data acquisition costs by up to 30%.
Future-proof
Future-proof your business and product roadmap with an adaptable data model.

Traditional data acquisition vs the co-op model

Traditional Data Acquisition

Outdated, inefficient, and unsustainable

Fragmented and siloed brokerage data acquisition models lead to expensive and often outdated information for your business.

  • High costs and lack of scalability

    Escalating vendor fees on usage, licensing, and revenue share makes high-quality data impractical for many.

  • Stale, siloed data

    Reliance on static datasets and slow delivery processes accelerate data decay, leading to inaccurate insights and diminished value for your customers.

  • Data barriers and disparity

    Smaller organizations need help accessing the scale and diversity of the data required to compete against more prominent players.

co-op model

Empowering businesses to innovate and scale in today’s digital economy

Co-ops provide organizations with the foundational data to create new, innovative products and enhance their existing platforms.

  • Unlimited access

    Shared resources empower members with enterprise-grade insights, leveling the playing field against Big Tech.

  • Data ecosystem strength

    Member contributions continuously enhance data quality, diversity, and accuracy within a self-healing ecosystem.

  • Cost efficiency

    A shared infrastructure model significantly reduces data acquisition and management expenses, enabling sustainable growth.

Membership benefits

A better investment in your data strategy

Join the 5×5 Co-Op and unlock access to a world of premium data tailored to your needs. Membership is the first step in accessing data that drives results.

Product-ready identity graph

Accelerate your projects with our fully integrated, product-ready identity graph that connects disparate data points, enhancing personalization, targeting, and analytics.

Simplified data licensing

Effortlessly access the data you need with our streamlined licensing process. Forget complex agreements—our approach ensures clarity, speed, and compliance so you can focus on driving value from your data.

Low-cost, full file delivery

Unlock the full potential of your data with cost-efficient, comprehensive file delivery. We provide the complete dataset you need at a fraction of the typical cost, empowering you to innovate and scale without financial strain.

Enterprise-grade privacy & security

Trust in our zero-tolerance risk framework with rigorous security protocols and SOC2 Type 1 compliance.

Becoming a member

Your path to data-driven transformation

Joining the 5×5 Data Co-Op is straightforward. Our process ensures seamless onboarding and immediate access to the co-op’s benefits.

1

Evaluate fit

Discover how the co-op aligns with your goals
Speak with our team to explore how 5×5 can address your unique data challenges and drive your business forward.

2

Onboard and validate

Confirm the technical details of our data partnership
Work with our experts to securely test 5×5’s data products and discuss what exhaust data your team may want to share with the co-op anonymously.

3

Activate your insights

Leverage the power of the co-op
Incorporate selected data into your platforms and processes to increase revenue, optimize campaigns, and drive product innovation for your customers.

FAQs

How is my data secured within the co-op?

Your data is anonymized and tokenized to ensure privacy and compliance with global regulations.

What types of businesses can join the co-op?

We welcome companies from diverse industries, including adtech, martech, HR tech, and more.

What is the 5×5 Data Co-Op?

The 5×5 Data Co-Op is a collaborative network that enables businesses to share and access continuously improving, high-quality data. Members contribute first-party data to fuel an identity graph that powers insights, audience activation, and data enrichment at scale.

How does the co-op ensure data privacy and compliance?

All data is anonymized, tokenized, and processed in compliance with global data privacy regulations such as GDPR and CCPA. The co-op prioritizes security and operates within a privacy-first framework to protect member contributions.

Who can join the 5×5 Data Co-Op?

Any business with first-party data that seeks to improve targeting, campaign performance, or product innovation can join. We work across industries such as adtech, martech, HR tech, and more.

What is the cost of membership?

Membership is priced at a flat rate tailored to the size and needs of your business, ensuring transparent and predictable costs without hidden fees or escalating charges.

How soon can I start seeing results after joining?

Most members begin seeing measurable improvements in data quality, targeting accuracy, and campaign ROI within weeks of onboarding their data.

What types of data can be contributed to the co-op?

Members contribute diverse first-party data assets, including email engagement, digital interactions, behavioral signals, and offline datasets. These contributions enhance the co-op’s identity graph and benefit all members.

How does membership benefit my business compared to traditional data acquisition?

By joining the co-op, you gain unlimited access to a continuously updated and validated data ecosystem. This reduces your data costs, improves targeting precision, and allows you to develop innovative products faster than relying on fragmented traditional methods.

Can I customize how I use the co-op’s data?

Yes, the co-op offers flexible tools and APIs that allow you to integrate the data into your existing workflows, optimize campaigns, or develop new data-driven solutions tailored to your specific needs.

What happens if I need to leave the co-op?

Members retain the benefits of any insights or products developed during their time in the co-op. Our team will work with you to ensure a smooth transition if your needs change.

How do I know if my business is a good fit for the co-op?

Schedule a consultation with our team. We’ll assess your data needs, goals, and challenges to determine how membership can best support your business objectives.