
MEMBERSHIP BENEFITS AND REQUIREMENTS
Your data partner can make or break your innovation strategy
The 5×5 Data Cooperative redefines how businesses access, share, and leverage data. Our self-evolving data ecosystem empowers members to innovate, reduce costs, and unlock new revenue opportunities.
The 5×5 Data Co-Op is a transformative network redefining how businesses access and use data
By uniting first-party data contributions from diverse members, we’ve created a living, self-validating ecosystem that empowers organizations to innovate, grow, and thrive in the digital economy.
Traditional data acquisition vs the co-op model
Traditional Data Acquisition
Outdated, inefficient, and unsustainable
Fragmented and siloed brokerage data acquisition models lead to expensive and often outdated information for your business.
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High costs and lack of scalability
Escalating vendor fees on usage, licensing, and revenue share makes high-quality data impractical for many.
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Stale, siloed data
Reliance on static datasets and slow delivery processes accelerate data decay, leading to inaccurate insights and diminished value for your customers.
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Data barriers and disparity
Smaller organizations need help accessing the scale and diversity of the data required to compete against more prominent players.
co-op model
Empowering businesses to innovate and scale in today’s digital economy
Co-ops provide organizations with the foundational data to create new, innovative products and enhance their existing platforms.
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Unlimited access
Shared resources empower members with enterprise-grade insights, leveling the playing field against Big Tech.
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Data ecosystem strength
Member contributions continuously enhance data quality, diversity, and accuracy within a self-healing ecosystem.
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Cost efficiency
A shared infrastructure model significantly reduces data acquisition and management expenses, enabling sustainable growth.

Membership benefits
A better investment in your data strategy
Join the 5×5 Co-Op and unlock access to a world of premium data tailored to your needs. Membership is the first step in accessing data that drives results.
Product-ready identity graph
Accelerate your projects with our fully integrated, product-ready identity graph that connects disparate data points, enhancing personalization, targeting, and analytics.
Simplified data licensing
Effortlessly access the data you need with our streamlined licensing process. Forget complex agreements—our approach ensures clarity, speed, and compliance so you can focus on driving value from your data.
Low-cost, full file delivery
Unlock the full potential of your data with cost-efficient, comprehensive file delivery. We provide the complete dataset you need at a fraction of the typical cost, empowering you to innovate and scale without financial strain.
Enterprise-grade privacy & security
Trust in our zero-tolerance risk framework with rigorous security protocols and SOC2 Type 1 compliance.
Becoming a member
Your path to data-driven transformation
Joining the 5×5 Data Co-Op is straightforward. Our process ensures seamless onboarding and immediate access to the co-op’s benefits.
Evaluate fit
Discover how the co-op aligns with your goals
Speak with our team to explore how 5×5 can address your unique data challenges and drive your business forward.
Onboard and validate
Confirm the technical details of our data partnership
Work with our experts to securely test 5×5’s data products and discuss what exhaust data your team may want to share with the co-op anonymously.
Activate your insights
Leverage the power of the co-op
Incorporate selected data into your platforms and processes to increase revenue, optimize campaigns, and drive product innovation for your customers.
FAQs
Your data is anonymized and tokenized to ensure privacy and compliance with global regulations.
We welcome companies from diverse industries, including adtech, martech, HR tech, and more.
The 5×5 Data Co-Op is a collaborative network that enables businesses to share and access continuously improving, high-quality data. Members contribute first-party data to fuel an identity graph that powers insights, audience activation, and data enrichment at scale.
All data is anonymized, tokenized, and processed in compliance with global data privacy regulations such as GDPR and CCPA. The co-op prioritizes security and operates within a privacy-first framework to protect member contributions.
Any business with first-party data that seeks to improve targeting, campaign performance, or product innovation can join. We work across industries such as adtech, martech, HR tech, and more.
Membership is priced at a flat rate tailored to the size and needs of your business, ensuring transparent and predictable costs without hidden fees or escalating charges.
Most members begin seeing measurable improvements in data quality, targeting accuracy, and campaign ROI within weeks of onboarding their data.
Members contribute diverse first-party data assets, including email engagement, digital interactions, behavioral signals, and offline datasets. These contributions enhance the co-op’s identity graph and benefit all members.
By joining the co-op, you gain unlimited access to a continuously updated and validated data ecosystem. This reduces your data costs, improves targeting precision, and allows you to develop innovative products faster than relying on fragmented traditional methods.
Yes, the co-op offers flexible tools and APIs that allow you to integrate the data into your existing workflows, optimize campaigns, or develop new data-driven solutions tailored to your specific needs.
Members retain the benefits of any insights or products developed during their time in the co-op. Our team will work with you to ensure a smooth transition if your needs change.
Schedule a consultation with our team. We’ll assess your data needs, goals, and challenges to determine how membership can best support your business objectives.