
Audience Activation
Move faster from
insight to action
Enrich your platforms and processes with 360° B2B and B2C insights from verified first-party data sources for a new level of audience activation.
Featured products
Explore the audience data that will take your activation strategy to the next level
5×5 has a variety of information that can help with audience activation efforts. View some of the most common selections to the right or explore all options by clicking the button below.

How the co-op works
Build your identity graph
Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.

Participate, pay, or configure a custom plan
Our data usage is unlimited, so your costs are fixed and predictable. Co-op members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.

Keep it fresh
5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.


Rich behavioral data that drives conversion
Our audience data provides deep insights into 250M+ consumers. Every record is cross-validated, privacy-compliant, and refreshed monthly — so you can trust the signals driving your targeting decisions.
FAQs
View frequently asked questions about 5×5 and audience data here. Have additional questions? Reach out to our team below.
Audience activation is the process of making audience data operational within platforms and advertising channels. It involves converting raw consumer data points into usable targeting segments that can be deployed across digital marketing systems.
Key components include:
- Data normalization and formatting for platform compatibility
- Identity resolution and audience matching
- Privacy compliance and consent management
- File delivery
- Match rate optimization
- Monthly audience refresh and maintenance
Our audience data is formatted for immediate activation across:
- Programmatic advertising platforms
- Social media networks
- Connected TV platforms
- Email marketing systems
- Website personalization tools
- Mobile advertising networks
An activation strategy is your plan for deploying audience data across marketing channels to reach your target customers. This includes choosing which platforms you’ll use, how you’ll segment your audience, and how you’ll measure success. A strong strategy ensures your audience data drives real business outcomes through the right mix of channels and targeting approaches.
First-party audience activation involves matching your customer data (like CRM records or website visitors) against our database to enrich your understanding of these individuals. We use privacy-compliant identity resolution to connect your first-party data with our ever-expanding B2B and B2C attributes, enabling you to build more detailed profiles and expand your reach.
Modeling uses advanced machine learning to analyze the characteristics of your best customers and find other consumers who share similar attributes and behaviors. Identifying these patterns helps you scale your reach while maintaining targeting precision.
No audience is too niche to model, but the size and quality of your seed audience impact model performance.