Demand Generation

Find tomorrow’s customers before your competitors do

Generate and nurture high-intent prospects using validated first-party signals from their buying journey.

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How the co-op works

Build your identity graph

Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.

Participate, pay, or configure a custom plan

Our data usage is unlimited, so your costs are fixed and predictable. Co-op members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.

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Keep it fresh

5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.

Universal Person data product representation

Turn precision data into qualified demand generation

5×5’s collective intelligence combines online research patterns and technology signals to identify companies actively showing purchase intent. With monthly refreshes and strict validation, you’ll spot genuine buying signals when they matter most.

FAQs

View frequently asked questions about 5×5 and demand generation data here. Have additional questions? Reach out to our team below.

How do you identify high-intent prospects early on in their buying journey?

5×5 enables the analysis of billions of first-party signals across digital touch points to identify potential customers showing early buying signals. By tracking and validating behavioral patterns and engagement activities, you can spot prospects before they’re actively reaching out to vendors.

How can your data improve our lead qualification process?

The 5×5 Data Co-Op enriches your lead qualification by:

  • Incorporating real behavior signals from prospects’ buying journeys
    Validating lead contact information from multiple first-party sources

Both enable a sales team’s accurate outreach and a marketing team’s ability to nurture leads as they convert through the funnel.

What insights do you provide to help nurture prospects effectively?

Our data helps members track contact interactions and engagement patterns throughout the buying journey. This insight can uncover a potential buyer’s specific interests, pain points, and where they are in the decision-making process. Sellers can tailor campaigns with relevant content and messaging that resonates with the prospect’s current needs.