Account-Based Marketing
ABM data to power
next-gen targeting
Siloed B2B and intent data is not enough for successful ABM campaigns. Your ABM strategy needs a performance solution that ties the various identity factors of your target accounts together.
Featured products
Explore the ABM data that will take your strategy to the next level
5×5 has a variety of information that can help with account-based marketing efforts. View some of the most common selections here or explore all options by clicking the button below.
How the co-op works
Build your identity graph
Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.
Participate, pay, or configure a custom plan
Our data usage is unlimited, so your costs are fixed and predictable. Co-op members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.
Keep it fresh
5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.
Reach the real decision makers
It’s time for your ABM strategy to evolve with a collaborative approach. 5×5 uses first-party data from our diverse membership to validate individuals across multiple devices and online & offline activities. A better graph = better results.
FAQs
View frequently asked questions about 5×5 and account-based marketing data here. Have additional questions? Reach out to our team below.
Account-based marketing (ABM) data is specialized information used to target and engage specific companies and decision-makers within those organizations.
ABM data helps B2B companies focus their marketing and sales efforts on high-value target accounts rather than casting a wide net. It enables personalized outreach, better resource allocation, and higher conversion rates since you target companies that match your ideal customer profile.
Account-based marketing (ABM) in B2B is a strategic approach where marketing and sales teams collaborate to target and engage specific high-value companies (accounts) rather than market broadly to an industry. Here’s how it works:
Instead of generating many leads and hoping some are good fits, ABM flips the traditional funnel by:
- Identifying ideal target accounts first (like “We want to sell to Fortune 500 manufacturing companies”)
- Researching key decision-makers within those accounts (e.g., CTO, VP of Operations, Plant Managers)
- Creating highly personalized content and campaigns specifically for those accounts (such as custom presentations addressing their unique challenges)
- Coordinating marketing and sales touch points across multiple channels to reach different stakeholders within the same company
The key difference from traditional B2B marketing is personalization at the account level. For example:
- Traditional B2B: Sending the same manufacturing whitepaper to thousands of leads
- ABM: Creating a custom ROI analysis showing how your solution would save Boeing $2M annually based on their specific operations
What makes ABM effective is that all resources focus on the accounts most likely to generate significant revenue rather than spreading efforts across many lower-value prospects. Think of it as fishing with a spear rather than a net.
No, 5×5 is not an ABM (account-based marketing) platform. Instead, it delivers datasets that can be analyzed to support and enhance marketing teams’ targeting efforts. While 5×5 doesn’t directly provide ABM solutions, its data offerings can be essential to a larger ABM strategy.
