MAID-HEM

Unlock customer journey insights

Connect mobile ad IDs with hashed emails to enable audience engagement across every touchpoint.

MAID-HEM data product representation

Data overview

Learn about 5×5’s MAID-HEM linkage product and preview its schema.

What is MAID-HEM?

It maps mobile advertising IDs (MAIDs) to hashed email addresses (HEMs), enabling seamless user identification and precise cross-channel marketing strategies.

  • Enrich digital marketing campaigns with hashed email linkage.

  • Enhance personalization through MAID-to-email connection.

  • Support multi-channel audience insights and targeting.

1,909,685,974

MAID

SHA-25, MD5, SHA-1 HEM

MAID Platform

Last Seen Date

MAID-HEM

Quick facts

Data type
Digital Linkage
Update frequency
Monthly
Works well with
Universal Person