UP-HEM
Connect fragmented user data with HEMs
5×5’s digital linkage products help unlock our industry-leading identity graph.
Data overview
Learn about 5×5’s UP-HEM linkage product and preview its schema.
What is UP-HEM?
It acts as an add-on for data translation and enrichment, helping 5×5 members link existing email-based datasets (HEM = hashed emails) to our suite of Universal Person-connected products.
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Enable seamless mapping of existing databases to our Universal Person framework, ensuring every email is tied to a unique UPID and creating a one-to-many association.
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Enhance cross-channel campaign effectiveness and support advanced analytics with linked datasets.
2,461,920,837
Universal Person ID
SHA-256 HEM
MD5 HEM
SHA-1 HEM
UP-HEM
Quick facts
Data type
Digital Linkage
Update frequency
Monthly
Works well with
Universal Person, Visitor Resolution Tag
