How This Top Growing ABM Platform Slashed Data Costs by 50%

A mid-market ABM platform generating $50-60M annually transformed its data strategy by switching from a traditional data broker to Five By Five Data (5×5) in 2024. Previously facing rising transaction fees, poor data quality, complex integration, and administrative overhead, the company gained access to 5×5’s interconnected identity graph with a fixed-cost model that eliminated revenue sharing.

The results were significant: a 50% reduction in data costs, a 200% improvement in resolution rates, streamlined administration, faster customer onboarding, and higher satisfaction scores.

This strategic partnership positioned the company to explore new data opportunities without the cost barriers of traditional broker models.

“Before partnering with 5×5, we spent hours every month reconciling data from multiple sources while watching our margins shrink due to transaction fees. Now, the team can focus on what matters — delivering value to our customers. 5×5’s model hasn’t just reduced our costs; it’s transformed how we think about data partnerships.”

— AdTech Case Study