How This AdTech Company Expanded Their Advertising Audience
Advertising is only as good as the audience it reaches.
Targeting IP addresses alone can be limiting. What happens after working hours when the buyer is home? What if they aren’t in the office that day? Serving ads based on IP address targeting can lead to wasted spending and not reaching the right people.
This AdTech company approached Five By Five with a clear challenge: How do they expand audiences so their clients can reach the right people at the right time?
“When this ad-tech company became a member of 5×5, their dental network client increased their advertising audience size by 5x.”
— AdTech Case Study