Audience Creation
Access the precision of a co-op audience database
Build laser-targeted segments from billions of verified consumer signals.
Featured products
Explore the audience data that will take your strategy to the next level
5×5 has a variety of information that can help with audience creation efforts. View some of the most common selections to the right or explore all options by clicking the button below.
How 5×5 works
Build your identity graph
Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.
Participate, pay, or configure a custom plan
Our data usage is unlimited, so your costs are fixed and predictable. 5×5 members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.
Keep it fresh
5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.
Transform your audience targeting
It’s time for your audience database to evolve with a cooperative approach. 5×5 uses first-party data from our diverse membership to validate individuals across multiple devices and online & offline activities. Your target audience becomes clear with the power of the co-op.
FAQs
View frequently asked questions about 5×5 and audience data here. Have additional questions? Reach out to our team below.
Audience data is a collection of consumer and business attributes that helps organizations identify, understand, and reach specific groups of potential customers. This dataset often includes:
- Demographics (age, income, education, occupation)
- Geographic location and movement patterns
- Online behavior and browsing habits
- Purchase history and shopping preferences
- Device usage and technology preferences
- Life events and major transitions
Some key applications of audience data include:
- Customer segmentation and persona development
- Targeted advertising and campaign optimization
- Personalized marketing and messaging
- Market research and competitive analysis
- Product development and feature prioritization
- Customer journey mapping
- Lookalike audience modeling
The most advanced audience data is available through co-ops like 5×5. You can choose the datasets and products important to your use case and build a custom identity graph for your target audience.
Look for audience data that is:
- Regularly refreshed to ensure accuracy
- Compliant with privacy regulations
- Deterministically verified across multiple sources
- Available at individual and company levels
