FAQs

View some of the most frequently asked questions about the 5×5 Data Co-Op here.

FAQs

Have additional questions? Please reach out to our team below—we’d be happy to answer them for you!

How is my data secured within the co-op?

Your data is anonymized and tokenized to ensure privacy and compliance with global regulations.

What types of businesses can join the co-op?

We welcome companies from diverse industries, including adtech, martech, HR tech, and more.

What is the 5×5 Data Co-Op?

The 5×5 Data Co-Op is a collaborative network that enables businesses to share and access continuously improving, high-quality data. Members contribute first-party data to fuel an identity graph that powers insights, audience activation, and data enrichment at scale.

How does the co-op ensure data privacy and compliance?

All data is anonymized, tokenized, and processed in compliance with global data privacy regulations such as GDPR and CCPA. The co-op prioritizes security and operates within a privacy-first framework to protect member contributions.

Who can join the 5×5 Data Co-Op?

Any business with first-party data that seeks to improve targeting, campaign performance, or product innovation can join. We work across industries such as adtech, martech, HR tech, and more.

What is the cost of membership?

Membership is priced at a flat rate tailored to the size and needs of your business, ensuring transparent and predictable costs without hidden fees or escalating charges.

How soon can I start seeing results after joining?

Most members begin seeing measurable improvements in data quality, targeting accuracy, and campaign ROI within weeks of onboarding their data.

What types of data can be contributed to the co-op?

Members contribute diverse first-party data assets, including email engagement, digital interactions, behavioral signals, and offline datasets. These contributions enhance the co-op’s identity graph and benefit all members.

How does membership benefit my business compared to traditional data acquisition?

By joining the co-op, you gain unlimited access to a continuously updated and validated data ecosystem. This reduces your data costs, improves targeting precision, and allows you to develop innovative products faster than relying on fragmented traditional methods.

Can I customize how I use the co-op’s data?

Yes, the co-op offers flexible tools and APIs that allow you to integrate the data into your existing workflows, optimize campaigns, or develop new data-driven solutions tailored to your specific needs.

What happens if I need to leave the co-op?

Members retain the benefits of any insights or products developed during their time in the co-op. Our team will work with you to ensure a smooth transition if your needs change.

How do I know if my business is a good fit for the co-op?

Schedule a consultation with our team. We’ll assess your data needs, goals, and challenges to determine how membership can best support your business objectives.