Supply-Side Platform
Maximize your inventory value with audience data
Transform your ad inventory into premium targeting opportunities by enriching it with validated consumer insights.
Featured products
Explore the audience data that will take your SSP strategy to the next level
5×5 has a variety of information that can help with supply-side efforts. View some of the most common selections to the right or explore all options by clicking the button below.
How the co-op works
Build your identity graph
Connect your data to relevant 5×5 products and linkages to create your custom data graph. Consider unique information available to our members for innovative revenue opportunities in your industry.
Participate, pay, or configure a custom plan
Our data usage is unlimited, so your costs are fixed and predictable. Co-op members pay less for data when they actively participate by anonymously sharing email gamma codes, phone validation, offline data, mobile data, or other exhaust data.
Keep it fresh
5×5 regularly delivers full data files to ensure your team and customers can access the most up-to-date, accurate information. As our membership grows, the data continually evolves and improves.
Better data means higher CPMs for publishers
Enhance your SSP performance by overlaying our rich audience data across your inventory. With comprehensive consumer profiles and fresh signals, you’ll create high-value audience segments that command premium rates from advertisers.
FAQs
View frequently asked questions about 5×5 and supply-side platform data here. Have additional questions? Reach out to our team below.
We provide a wide range of audience data segments based on demographics, interests, behavior, purchase intent, device usage, and more. This allows you to go beyond basic targeting and identify highly valuable audience segments within your inventory.
By enriching your inventory with our audience data, you can:
- Increase demand: attract high-value advertisers seeking to reach specific audience segments.
- Command higher CPMs: Increase the value of your inventory by targeting premium audiences willing to pay more.
- Improve fill rates: Reduce the number of unsold ad impressions by matching your inventory with the most relevant advertisers.
5×5’s data can be integrated directly into the SSP’s existing workflow. We provide our members full file access, enabling platform users to access our audience data without adding latency or requiring API calls. We also provide comprehensive documentation and technical support to ensure a smooth implementation.
